I think all good product pages have one thing in common: they all have a really, really good SEO guru working on their page. Of course, this may seem simple. I've searched far and wide and narrowed it down to these on-page SEO essentials that never disappoint . And, if you have a favorite that isn't listed, let me know in the comments — I'm always looking for an excuse for meta-tag-stalk marks. URLs We've all heard the same URL advice time and time again: a keyword-rich URL and a unique, clean, and short structure will take you a long way. True, but what happens when your site gets so big that you need to add parameters? Search engines have the ability to ignore those ugly parameters (ex: ?%20), but having a descriptive URL gives you yet another . Advertising Continue reading below A potential consumer who visits a long, gibberish-filled URL risks losing confidence and moving on to the next site.
If you use parameters, ask your fax list developer to work with you to rewrite the rules. Here are some tips to follow: Use only lowercase characters. Use hyphens (-) as word separators instead of spaces and underscores. Remove all special characters, including exclamation points and apostrophes. Remove all encodings that include structures such as %30, %5B. Here's an example from Made.com: A Step-By-Step Guide to SEO for E-Commerce Websites | SEJ Meta Title I love nothing more than when my meta titles increase my click-through rate. It could be something as (not so) subtle as my keyword placement or just building brand equity. But one of my favorite talking points is about the idea of adding action words to our meta titles. These action words can help you target longer keyword terms, which is always a bonus. Advertising Continue reading below Here are some examples of action words that brands use in their meta titles: Click on Learn Decide Picking out.
Try Store Free Sale Buy now Better To hurry up To download Limited time To win Exclusive More! Here is an example of action words used in the meta title: A Step-By-Step Guide to SEO for E-Commerce Websites | SEJ Meta Description As click-through rate becomes an increasingly important factor in SEO (as Paul Haahr, Google Ranking Engineer at SMX West said), it's critical that e-commerce brands learn how to optimize their SEO tags. title to increase CTR. Let me be clear; Your meta description might not on its own improve your search rankings, but it will earn you more clicks when optimized properly. Advertising Continue reading below Here are some tips for optimizing your meta description: Keep it to around 155 characters.