Wendy’s and delivery service Uber Coinbase User List Eats this week are offering a special menu for gamers who watch Twitch livestreams, according to an announcement by the burger chain. Wendy’s “Never Stop Gaming Menu” includes Coinbase User List combinations of items selected by five of the most popular streamers on the Amazon-owned livestreaming platform. Tfue, a streamer with 9.7 million followers on Twitch, today will kick off the campaign with his meal combination.
Over the next few days, streamers Coinbase User List Flight (1.2 million followers), its Hafu (1.1 million), x Choco Bars (666,000) and Myth (7.1 million) will each showcase their favorite Wendy’s orders during their gaming sessions. Each streamer Coinbase User List will be joined by Wendy’s mascot during their gaming session. To connect with gamers and encourage delivery orders, Uber Eats will put a “prize pass” in the delivery bag of each order, giving customers a chance to win gift cards from the delivery service, along with Wendy’s swag like hoodies, slippers and gaming console, per the announcement. Dive Insight: Wendy’s and Uber Eats aim to boost delivery orders with their campaign on Twitch,
A platform that appeals to young Coinbase User List adults and teens who are target customers for quick-service chains. Twitch’s viewership has surged this year as people spend more time indoors consuming digital content and playing video games during the pandemic. It hit a record of 2.56 million weekly viewers this month, more than double from a year ago, according to data compiled by Twit cracker. By promoting their offerings with a diverse group of popular streamers on the platform, Wendy’s and Uber Eats can use the livestreaming site to reach a broader audience of consumers.